Calltouch is an analytics platform for collecting information about the effectiveness of advertising campaigns with the ability to track the sources of customer calls. Integration with various services allows the metric to collect data from advertising platforms, CRM systems and analytics systems for analysis and storage in one place.
The platform will be useful for marketers as it allows to set up sales funnels and track on what resources advertising brought the most sales. A wide range of rates makes the program affordable for both large, medium and small businesses.
Calltouch provides dynamic and static call tracking services. Data processing is done automatically with the help of Predict technology which recognizes speech and performs linguistic analysis. It helps without human intervention to analyze which calls lead to certain actions, such as selling a product or service. The technology is trainable – it can be adjusted depending on the company’s activity. Anti-fraud system allows you to exclude click-fraud from the analysis.
Automatically collects information from all sources: advertising platforms, analytics systems, CRM-systems and connects it to your website data. Allows you to compare the effectiveness of advertising channels and campaigns, ads and key phrases, to determine which advertising channel brings conversion, and which only wastes money. Combines many tools to increase site conversion and automate routine work.
Detailed statistics on all conversions, including calls, callbacks, requests, chats, and baskets, allow you to see the big picture of conversions in easy-to-use reports and make the right conclusions about the effectiveness of the advertising channels.
Cross-cutting analytics from click to checkout: Google Adwords reports show the number of calls and requests per keyword as well as their costs. When integrated with a CRM system – revenue per keyword.
Calltouch Leeds platform: allows you to call, send SMS and show ads to website visitors even if you don’t have their contacts.
Calltouch online chat: an unlimited number of chat agents and integration of chat statistics into the analytics system.
Activity report by time of day and day of week shows what hours and days of the week your visitors are visiting more often, and allows you to optimize your call center.
Reports on donor sites and multi-channel sequences.
Technology reports: by device, browser and OS.
Calltouch Predict – automatic call targeting and tagging, text transcription of conversations and word or phrase searches.
Promotional Landing – a page with a contact form for promotions and special offers.
Integration with FB/Tiktok/mytarget Leads, as well as with Marquis quizzes: automatic collection and ringing of requests.
