Author: Jefferson Bethany

End-to-end analytics. Its main purpose is to trace the customer's path, from a click on an advertising banner to a…

The first program that produced log file reports appeared in 1995. Web analytics was based on these reports and graphical…

In today's world, when the main resources for promotion are directed by organizations to the Internet, web analytics for the…

First of all, it is worth defining what analytics is in marketing, where and how it is used. Let's build…