This is a unique opportunity to understand your customers, their needs and desires. This solution will help you quickly find potential customers and significantly improve the effectiveness of your site.
Adobe Analytics is part of the Adobe Analytics Cloud. This solution makes the work of marketers easier and allows them to improve all relevant site metrics. It includes powerful analytics tools such as Reports & Analytics, Analysis Workspace, Report Builder, and Ad Hoc Analysis.
KEY BENEFITS OF ADOBE ANALYTICS
Adobe Analytics is the market-leading solution that collects data based on user preferences. It helps increase the efficiency of marketing campaigns and return on investment, find the best sources of targeted traffic for your resource, and optimize your marketing activities as a whole.
Unparalleled user reporting
Adobe Analytics lets you record all the actions performed on your website. Reports are generated using Excel formatting tools which can be customized to meet your unique requirements.
Interactive Dashboards
Dashboards display all the detailed information about your users, showing every step a visitor takes, their purchases, customer profiles, and more.
Out-of-the-box reporting
Use an out-of-the-box set of reports on customer behavior and preferences to your advantage.
Easy-to-use interface
Easily customize your analytics interface, choosing what to show and count and what to hide from your dashboard. This feature will help you significantly reduce the time it takes to analyze large amounts of data.
Long-term analytics
A huge number of indicators are available for detailed analysis, which will help you to build a successful marketing campaign in the future.
Real time analytics
Analyze visitor behavior online, allowing you to launch or adjust your marketing campaign without wasting time or money.
