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Web analytics - data collection and analysis system
What is analytics in marketing?
First of all, it is worth defining what analytics is in marketing, where and how it is used. Let's build…
About web analytics for marketers
In today's world, when the main resources for promotion are directed by organizations to the Internet, web analytics for the…
Types of web analytics
End-to-end analytics. Its main purpose is to trace the customer's path, from a click on an advertising banner to a…
About
Let's get acquainted
Greetings to all readers of my blog about web analytics in internet marketing! My name is Bethany Jefferson, and I am happy to share with you my knowledge and experience in this field. Web analytics is one of the most important tools in internet marketing. It allows you to analyze…
Web-analytics: how to use it?
Why web analytics are needed
The first program that produced log file reports appeared in 1995. Web analytics was based…
Basic concepts and metrics
If we talk about metrics - numerical indicators of views, purchases, visits, targeted actions and…
Web analytics techniques
Attendance and traffic. This method involves calculating the number of unique users, tracking their activity,…
About web analytics systems
What is Google Analytics
Adobe Analytics
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