X Change Web Analytics Confernce at the Coronado Resort and Spa in San Diego

X Change 2012 Registration opens in January!

X Change is the premier conference for Web analytics professionals. With its groundbreaking "all conversational" small group format, impressive level of sophistication among the attendees, and fantastic accommodations and events, X Change Conference has changed the way our industry thinks about conferences.

Expressly designed for enterprise analytics managers and digital marketing and measurement practitioners, X Change brings together top professionals in the field in a no-sales, all business, peer-to-peer environment for deep-dives into cutting edge online measurement topics.

Last year's discussion-leaders included web analytics managers from Best Buy, Charles Schwab, Comcast, Expedia, Facebook, Intuit, Hewlett Packard, Lowes, Salesforce, The New York Times, Turner Broadcasting and other top brands, leading 2 hour conversations on topics like Social Media Measurement, Predictive Analytics, Advanced Media Metrics, Handling Big Data, Integrating Web Analytics and CRM and Managing Multivariate Testing programs.

X Change is a rare opportunity to talk, peer-to-peer and in-depth, with many of the most sophisticated enterprise web analytics managers and professionals in the world. No Additives required - just 100% conversation! It also includes the Analytics Challenge – a ½ day in-depth Analysis on Real Data with your peers helping a non-profit organization optimize their Web site.

"Literally the best conference I've ever attended. The biggest difference between this conference and any other I've attended is on the industry growing by sharing individual experiences, instead of by listening to industry celebrities. I really look forward to attending next year"
- Cameron Alverson, Online Business Manager at Dell
and a 2011 X Change attendee.
"All in all - still the best conference I attend all year. I learn new things there that sustain my research agenda for a long time."
- Bill Gassman, Research Analyst at Gartner
and a 2011 X Change attendee.
"Great conference, keep up the good work and maintain the quality and integrity of the content."
- Scott Calise, Director of Digital Research at MTV Networks
and a 2011 X Change attendee.

X Change Web Analytics Conference Advantage:

  • Small and intimate in size – X Change is about serious enterprise measurement.
  • All conversational, peer-to-peer format ("Huddles") hosted by real practitioners.
  • Highly targeted for enterprise measurement managers and professionals.
  • Cutting edge talks around the issues that really matter.
  • No tracks – you pick the discussion topics you care about most.
  • Distraction free from vendor presentation or sales exhibit booths.
  • X Change Think Tank Training: An optional extra day of totally unique mentored training.
  • The X Change Web Analytics Challenge to Benefit Non-Profits: ½ day in-depth Analysis on Real Data with your peers.