Articles 2008

One of the most important values we hold as a company is the desire to share what we have learned. In our whitepapers you will discover that we are constantly challenging each other and our peers. We often find new insights and issues in Web Analytics worth digging deeper into. In this section of our site, however, you will find published works by third party news sites that have chosen to share our thoughts with their thousands of readers. Respected publishers like DM News, iMediaConnection.com, and Adotas are regular reads of ours and we are thrilled to be part of their libraries.

As always we enjoy getting your thoughts, comments or experiences. Simply email us at articles@semphonic.com.

Variable Architecture in Web Analytics
By Paul Legutko
Vice President of Analytics
As featured in DM Review (April 2008)

Web analytics: Your Portal to Insight
By Gary Angel
President & Chief Operating Officer
As featured in DM News (April 2008)