Digital Agency of Record: The Analytics Watchdog
Your company’s digital marketing is a huge part of its success or failure. Chances are you have an agency (or agencies) that helps you with any number of objectives from SEO and PPC to email and Social Media. It’s also likely that this agency provides you with performance metrics.
In a world of error, flawed statistics and even outright lies, why would you let your Agencies measure their own performance? Agency data is likely to harbor considerable bias, after all, they have every incentive to make their program(s) appear successful.
It’s our opinion that digital measurement is too important to leave to the wolves. It’s time to take control of your measurement; time to create a Digital Analytics Agency of Record. An agency that has NO stake in your marketing spend – only a stake in its accurate measurement.
Created by the leading expert in Digital ROI and the leading Digital Analytics Consultancy in the United States, the Digital Analytics Agency of Record program is designed to solve the key challenges around Digital Measurement:
- Creating a robust measurement infrastructure in every Digital Channel
- Building and enforcing a valid success framework
- Understanding and enforcing attribution rules to prevent cannibalization
- Optimizing the mix of spend across Digital and Non-Digital Channels
- Taking Agencies off autopilot and keeping them focused on optimization
The Digital Analytics Agency of Record Offering is a complete program, creating a sophisticated, INDEPENDENT measurement program across all your Digital channels.
Check out the Analytics Watchdog Webinar with author Bob Heyman and Semphonic President Gary Angel for more information.
