Web Analytics Overview

Semphonic is the leader in solution-independent web analytics consulting. Our clients include a range of Fortune 1000 companies and serious web channel customers like Charles Schwab, WebMD, Intuit, American Express, Morgan Stanley, AOL Time Warner and Cybertrader.

Working with our clients, we've created a dramatically better way - Functionalism - to do web analytics. Our four step process begins by working with you to understand how and why your web site is constructed the way it is. We help you nail down what the purpose of each page - and the expected action - really is. Then, we apply our unique set of functional KPI's using your existing web measurement solution.

The result: web analytics that actually drives immediate, actionable feedback to your design and marketing teams. Web analytics that can be integrated into every step of the web marketing channel. Web Analytics that is understandable and useable by everyone in the organization. In short, web analytics that makes a difference to your business.

Our consulting team is expert in a range of web analytics solutions including Omniture's Site Catalyst, Websidestory's HBX, WebTrends, Google Analytics and more. Our focus isn't on the tool, but on its use. And our unique cross-tool, methodology-based approach makes us uniquely suited to help you at every stage of an analytics project: from selecting an appropriate tool to creating appropriate tags to managing a rollout across a large organization and, of course, to getting the best analysis of your web channel.

To see how much difference the right people and the right approach can make, Contact Us now!