Is your web analytics program working for you? Because it should be.

Web Operations Management

Web analytics may be something you are "doing" in name only. You use Google Analytics or own a product like WebTrends or Omniture, but are not really using them to obtain much in the way of decision support for both web site strategy or tactics. Perhaps it's a resource issue of either not having enough people or not enough time. Maybe trying to make heads or tails of reports and wading through data isn't proving to be very useful. Whatever the case, we will help you determine the best approach for using web analytics and enable you and your organization to make decisions that can result in wise allocation of budget and resources for the operation of your web site.

Key Programs:

Strategic Planning - Semphonic will examine those critical factors critical factors that drive the success of a web analytics initiative across your organization: management commitment, organizational support and processes, web analytics tools and issues, communication and presentation of analysis, human resources support, business goals and objectives, relevant metrics, and technical factors. We then develop best practices-based recommendations, create an action plan, and develop a comprehensive metrics list.

Vendor Selection - As your partner, we'll help you successfully navigate the vendor selection process and provide focused guidance on RFP development, vendor evaluation and contract negotiations.

Data Quality Assurance - We'll review the current state of your analytics implementation and diagnose, remedy and optimize data collection issues that impact accuracy and report flexibility.

Management Reporting - Semphonic will show you how to create metrics, reports and presentations that clearly communicate analysis and results for wise decision-making.

Tool Implementation - We'll execute an all encompassing data collection strategy and methodology that ensures complete business reporting and data accuracy.

Report Analysis - Our focused analysis will help you derive immediate value, and avoid “analysis paralysis.”

Training - We'll develop classroom and mentored instruction programs covering all aspects of your organization's analytics.