You know how important Web Analytics is. Now it's time to make sure management feels the same way.

Web Site Analysis

Whether you're the sole web analyst in your organization or managing a staff of analysts, you know that as the interest in web analytics grows, so do the challenges involving management, metrics development, presentation of results to senior management and educating stakeholders so they can do a better job of interpretation. We’ll work with you to ensure that your web analytics program is getting the return on investment your management wants to see.

Key Programs:

Strategic Planning - Semphonic will examine those critical factors that drive the success of a web analytics initiative across your organization: management commitment, organizational support and processes, web analytics tools and issues, communication and presentation of analysis, human resources support, business goals and objectives, relevant metrics, and technical factors. We'll then develop a series of best practices-based recommendations, create an action plan and develop a comprehensive metrics.

Vendor Selection - As your partner we'll help you successfully navigate the vendor selection process and provide focused guidance on RFP development, vendor evaluation and contract negotiations.

Tool Implementation - Semphonic will execute an all encompassing data collection strategy and methodology that ensures complete business reporting and data accuracy.

Data Quality Assurance - We'll review the current state of your analytics implementation and diagnose, remedy and optimize data collection issues that impact accuracy and report flexibility.

Management Reporting - Semphonic will show you how to create metrics, reports and presentations that clearly communicate analysis and results for wise decision-making.

Analytics Roadmap - We'll help you determine and prioritize those analytics projects that will give you the most “wins” over the next 12-18 months, and we'll work with you to develop a plan for success.

Training - We'll develop classroom and mentored instruction programs covering all aspects of your organizations analytics.