No online environment is more competitive than media, where establishing and maintaining the loyalty of your visitors is your single most daunting online task. And nothing is more important than analytics that arm you for this challenge.

Web Analytics for the Media Vertical

In no industry is the quality of your implementation and surrounding publishing processes more important or more difficult. Failure to capture friendly article names, rich content taxonomy, video taxonomy, ad placement, publish dates and the value of individual impressions will cripple your ability to use web analytics effectively. Semphonic will take your implementation to the next level and show you how to take maximum advantage of your newfound data.

Key Programs:

Implementation Audits- We'll do a thorough check on your existing measurement setup - everything from tool choice and CMS integration to tag setup. And we'll make absolutely sure that not only is your tag setup correct and robust, but that you are equipped to collect the right information in the best ways to facilitate useful Media analytics.

Behavioral Segmentation- Sophisticated neural segmentation will not only transform the way you think about using VOC and online data together. It can effectively drive your entire online marketing effort. No web analytic effort will have more impact on your ability to sell premium ad space.

SEO Analytics- If you are like most media properties, you've already realized how important long-tail SEO is for your site. Most media and publishing properties drive a preponderance of their overall site traffic through organic search. But optimizing that traffic is usually a different story. Natural Search traffic usually underperforms all other sources and can challenge your ideas about site navigation. Our analytic methods and techniques will help you optimize this key audience segment.

Engagement and Mindshare- Our practical hands-on approach to measuring engagement at both the site and tool level will help you understand the true net effect of individual content areas and tools on long-term behavior. If your job is to optimize a media property, these approaches are vital to intelligent decision-making.

Inventory Optimization- Knowing when you should -and should not-use remnant networks; finding key site spaces that are under-utilized for inventory and understanding the necessary analytics and process to establish the value of your inventory are all essential web analytic tasks that can dramatically improve your site returns.

PPC Arbitrage- You can arbitrage PPC to drive valuable traffic. But only if you're set up to insure that every buy you make actually works. Our techniques for predicting lifetime value from early behavior are essential for effectively leveraging a major growth source for most media sites.

Print Customer Integration- If you support traditional print properties and matching online sites, integrating the data from these two sources and deploying it in a meaningful way is the single most important task you have. We can help you figure out how and where to join your data streams and how to leverage the results for the most effective dynamic messaging.