Phil Kemelor

Vice President of Strategic Consulting Services

Web strategy and measurement expert Phil Kemelor has joined Semphonic as Vice President of Strategic Consulting Services. He is helping companies deploy and use web analytics successfully. Kemelor, a noted author and speaker on web analytics, is a former journalist, marketing executive and 14-year Internet veteran. He has 10 years of experience in web analytics and previously headed the web analytic program at Bell Atlantic. He co-founded and served as Principal Consultant for the web analytics consultancy at NetGenesis, one of the first web analytic software firms and led engagements with a number of Fortune 500 firms. He has also headed Web development, business process and operations initiatives for Verizon, SAIC and government agencies including the US Postal Service.

According to Gary Angel, Semphonic's President, "The addition of Kemelor is both a strategic and tactical win for the company." Angel continues, "Phil complements our practice beautifully. We've always been tremendously strong in terms of advanced analytics and measurement. Phil helps us support large clients who are focused on Executive Reporting and analytics strategy. That's been a growing niche for us. We're also committed to being a fully national consultancy -- and Phil's presence in Washington, D.C. adds to our East Coast team."

Kemelor is the lead analyst for The CMS Watch Web Analytics Report, a semi-annual evaluation of web analytics software vendors and the author of The Executive's Guide to Web Site Measurement and Testing.

Check out Phil's blog!